MENTOR

At Mentor, we believe that every corner of our world holds stories waiting to be told. Our mission is to uncover and share the unique narratives of our cultural heritage, connecting people and communities through a diverse range of cultural events and activities. From ancient tales to modern interpretations, Mentor is dedicated to preserving and promoting the rich tapestry of our collective history.

Sector: Art & Culture
Location: Eleusis

DESIGN APPROACH
Our challenge with Mentor was to create a fresh, contemporary, and dynamic identity that reflects the organization’s ethos of storytelling and community engagement. The centerpiece of the design is a transforming logo based on parenthesis – a symbol widely recognized in literature, music, and digital language. This open symbol serves as a visual representation of Mentor’s inclusive approach, encompassing actions, services, and ideas that resonate with the client’s vision.

CREATIVE & ART DIRECTION
Yan Petris, Ann Tribali

TYPEFACE
Aeonic by CoType Foundry
Cardinal by Production Type

SERVICES
Creative Direction
Branding
Website Design

A PROJECT BY YAN

A PROJECT BY YAN

IT'S A SHIRT (ATHENS)

A&M BY AG DESIGN AGENCY (ATHENS)