IT’S A SHIRT

“It’s a Shirt” is more than just a garment; it’s a manifesto of identity, sustainability, and conscious consumption. Based in the vibrant city of Athens, this polyprismatic project/brand redefines the essence of shirt-making, embracing values of no seasonal trends, slow and local production, natural dying processes, unusual textures, collaborations, humor, simplicity, timelessness, and gender neutrality.

Sector: Commerce
Location: Athens

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MANIFESTO
It. The third person personal pronoun that encompasses the essence of a person, place, thing, or idea.
Is. The verb ‘to be’ that signifies existence, the core identity of something.
A shirt. A garment that envelops the upper body, crafted from fabric with collars, buttons, and sleeves.

DESIGN APPROACH
Our creative direction for “It’s a Shirt” epitomizes its manifesto, weaving together elements of identity, sustainability, and craftsmanship. From the logo design to the label design, every aspect is infused with the brand’s ethos of conscious creation and thoughtful storytelling. Each shirt is meticulously crafted in our family-production space in Athens, Greece, embodying the values we hold dear and the stories we cherish.

CREATIVE & ART DIRECTION
Yan Petris, Ann Tribali

PHOTOGRAPHY
It’s a Shirt

TYPEFACES
Good Sans by Good Type Foundry

SERVICES
Creative Direction
Branding
Label Design

A PROJECT BY YAN

A PROJECT BY YAN

AFFF (ATHENS)

MENTOR (ELEUSIS)