HOTEL EXPERIENCE
BY AG DESIGN AGENCY

The Hotel Experience exhibition reimagines branded environments through the metaphor of a hotel, where stage design, cinematic influences, and atmospheric lighting—crafted with architect Eva Manidaki (Flux Office)—immerse visitors in an unexpected setting. Curated by Design Ambassador and co-produced with Architectural Editions, its identity, shaped under our Creative Direction, seamlessly blends aesthetics with spatial storytelling.

Sector: Hospitality
Location: Athens

AG-Design-Agency_Hotel-Experience_Athens_Branding_7.jpg
AG-Design-Agency_Hotel-Experience_Athens_Branding_51.jpg
HE.jpg
AG-Design-Agency_Hotel-Experience_Athens_Branding_15.jpg
AG-Design-Agency_Hotel-Experience_Athens_Branding_34.jpg
AG-Design-Agency_Hotel-Experience_Athens_Branding_18.jpg
AG-Design-Agency_Hotel-Experience_Athens_Branding_42.jpg
AG-Design-Agency_Hotel-Experience_Athens_Branding_3.jpg
AG-Design-Agency_Hotel-Experience_Athens_Branding_20.jpg
AG-Design-Agency_Hotel-Experience_Athens_Branding_29.jpg
AG-Design-Agency_HotelExperience-09.jpg
AG-Design-Agency_HotelExperience-08.jpg
AG-Design-Agency_HotelExperience-07.jpg
AG-Design-Agency_HotelExperience-11.jpg
AG-Design-Agency_Hotel-Experience_Athens_Branding_37.jpg
AG-Design-Agency_Hotel-Experience_Athens_Branding_32.jpg
AG-Design-Agency_Hotel-Experience_5-6-October-2024-Athens-Conservatory_10_w.jpg
AG-Design-Agency_Hotel-Experience_5-6-October-2024-Athens-Conservatory_12.jpg

DESIGN APPROACH
The logo, shaped as a refined hotel bed, symbolizes hospitality and invites visitors into a visual and emotional journey. Drawing from the cinematic styles of Kubrick and Anderson, the pastel palette evokes nostalgia, while geometric shapes create a flexible collage that connects images and emotions. Together, these elements craft a multi-sensory experience, allowing visitors to engage their senses and create their own stories within the space.

Agency: AG Design Agency
Creative Direction: Alexandros Gavrilakis
Art Direction: Yan Petris
Motion: Senone
Coding: Petros Morakis
Editorial design: Christos Tzovaras
A co-production of: Design Ambassador, Aris Marinakis Architectural Editions
Architecture & exhibition experience design: Flux Office
Photos: Aphroditi Houlaki

*Creation/Copyrights AG DESIGN AGENCY

A PROJECT BY YAN

A PROJECT BY YAN

Previous

COLLECTIBLE BY THE JAUNTIES (BRUSSELS)
Next

TRAUMA BAR UND KINO (BERLIN)